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Consumer Goods

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Challenges

Demand
The demand is highly variable and affected by seasons, with a strong price sensitivity.
Expectations
Customers have diverse expectations.
Market
The market is multi-channel and intensely competitive.
Supply chain
The supply chain often involves a complex network of suppliers, plants, and distribution centers, requiring a constant balance between sourcing, production, logistics, and demand.
Operating costs
The operating costs in relation to sales are higher compared to other industries, and there is a need to continuously optimize and enhance margins.
Shelf-life
The shelf-life of products in the supply chain is a critical consideration.

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